Why qdoba closing

The fast-casual Mexican chain will close a total of 67 underperforming restaurants. It expects to more than offset the closings with new stores by the end of September.

The chain had restaurants at the end of its most recent quarter, of which are franchised. According to the company, the closings will let the company focus its marketing firepower on areas where it enjoys the greatest consumer affinity.

Owned by San Diego-based Jack in the Box, Qdoba is part of two fast growing segments of the restaurant industry: Mexican and fast casual, generally representing higher quality, higher prices and longer waiting times than traditional fast food. Mohit Jain, a junior computer science major, said he was used to coming to eat at Qdoba about four times a week and likewise considered it better than Chipotle.

That sucks. Even students who were not regulars at the restaurant were shocked and upset. Halee Peloso, a senior rehab science major, had only been to Qdoba a few times. But she was surprised it was closing so soon after the remodeling following the incident less than two years ago, when emergency workers drilled a hole in the wall to rescue a student who fell between two buildings trying to impress a woman. Panthers outlast Tar Heels in overtime thriller, win Upperclass students advise on off versus on-campus living.

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